Valuation
Valuation

Your life’s work deserves an honest, meaningful valuation.

How do I value a business for sale before I sell my business? It goes beyond numbers - it’s your work, your story, your potential.

Valuation
See the full picture

We look at financials, customers, systems, culture, and stability... not just revenue.

Your story matters

Why did you build your business, what makes it work, and what you hope happens next.

No commitment

No push to sell. Just a clear valuation to help you understand your options.

You’re not alone.

Access vetted experts who guide small business transitions with care.

What is a Business Valuation?

Most owners wait too long to understand what their business is worth.

A simple, honest way to value your business for sale. Grounded in data, shaped by your story, and built for the next chapter.

Share your history
Share your history

Tell us how your business started and what makes it special. We turn it into a story buyers value.

Securely upload financials
Securely upload financials

Drag, drop, done. We format your numbers so buyers feel confident in your business.

Data-backed estimate
Data-backed estimate

We blend your financials with comps and buyer demand to give you a clear, grounded valuation.

Clear valuation drivers
Clear valuation drivers

Understand the key factors that shape your valuation — no guesswork.

Track valuation
Track valuation

Update your numbers anytime and watch how your valuation changes with the market.

Prepare for buyers
Prepare for buyers

Your valuation gives you the clarity and narrative buyers need to see themselves as the next chapter.

“I always wondered what my business was actually worth. Now I finally feel informed instead of guessing.”
Owner
on SMB.co
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FAQ

Quick answers for business owners

What is a business valuation?

It’s an honest, data-backed estimate of your business’s market value — created from both your financial records and the story behind your operations.

How do I value my business for sale?

Confidentially upload your financials, answer a few questions about your operations, and we analyze your revenue, SDE/EBITDA, growth, stability, and local market demand.

Is this valuation accurate?

We use real market comps, industry multiples, and actual buyer demand from our marketplace to deliver a grounded, transparent estimate owners trust.

Do I have to sell if I get a valuation?

Not at all. Most owners simply want to understand their options. Many track their value for years before choosing the right moment to exit.

Does this cost anything?

No — our valuation is completely free. If you decide to sell and close a deal through SMB.co, only then do we earn a small 1% success fee. Think of SMB.co as the Zillow for buying and selling small businesses. We work with owners to track their valuation for years prior to selling. In addition, we can help you manage any offers that come in over time.

What makes this different from online calculators?

We combine hard data with real buyer interest and the human side of your business. Calculators miss nuance. We give you clarity, not pressure to sell.

Can I update my valuation later?

Absolutely. Many owners update quarterly or annually as revenue, market conditions, or plans change.

A valuation you can trust, and use.

A simple valuation that helps you prepare for the right timing and the right buyer.