Simplifying Business for Sale Online
At SMB.co, we believe the process of buying and selling small businesses should be simpler, clearer, and more accessible for everyone. Our Co-founder & CEO, Joe Brown, shares the story behind SMB.co and how we’re transforming the business for sale online experience.
The Story Behind SMB.co: A Vision for Business for Sale Online
SMB.co was born out of a personal challenge faced by Joe Brown, our Co-founder & CEO. After building and eventually selling his first small business, Joe discovered firsthand how difficult and confusing the selling process can be. Like many owners, he assumed that with enough preparation, selling his business would be a straightforward task. However, he quickly realized that there were few resources available to help business owners navigate the complexities of selling.
Joe didn’t know what his business was worth, where to find reliable buyers, or how to secure the legal and acquisition support needed to close the deal. These obstacles are all too common for small business owners, and unfortunately, they often result in businesses never reaching a successful sale. In fact, 80% of small businesses never sell.
This experience inspired Joe, Brit, and Mike to create a platform that simplifies the buying and selling process. At SMB.co, we’re focused on providing small business owners with the resources, transparency, and control they need to make confident decisions about the future of their business for sale online.
How SMB.co is Changing the Process
SMB.co is designed to empower business owners at every stage of the sale. Our platform provides:
Transparent Valuations: We give business owners a clear, accurate picture of their business’s worth to help guide the sale process.
Access to Verified Buyers: We connect sellers with a network of qualified buyers, helping to ensure the right match.
Full Control and Transparency: From valuation to closing, we offer complete transparency, so business owners can make informed choices and feel confident throughout the transaction.
By offering these tools, SMB.co helps owners successfully transition their businesses, preserving their legacies and ensuring that their businesses continue to thrive under new ownership. Whether you’re exploring options for a business for sale online or seeking expert guidance, SMB.co is here to help.
To dive deeper into Joe’s vision for SMB.co and how we’re simplifying small business transitions, watch the complete video here:
SMB.co - the simplest way to buy and sell small businesses
Brit is the Cofounder and CMO of SMB.co, where she leads the company's mission to make small business ownership accessible to everyone. Before cofounding SMB, Brit built and scaled marketing engines at high-growth B2B SaaS companies, but it was her firsthand experience watching small business owners struggle to find buyers and navigate exits that sparked the vision for SMB. She cofounded the company alongside Joe Brown and Mike Hillenmeyer to give independent buyers and sellers the tools, data, and support that were previously only available to private equity firms. A certified leadership coach, Brit is driven by the belief that the next generation of entrepreneurs should have a real shot at owning the businesses that power local communities.
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