Calling All Small Business Owners: SILV=R's Economy Tour Is Coming to Your City

Brit Karel
Brit Karel
April 13, 2026
Calling All Small Business Owners: SILV=R's Economy Tour Is Coming to Your City

We partnered with SILV=R because they share what we believe — small business owners deserve better tools and support. Their Economy Tour is hitting NYC, Charlotte, Dallas, and LA this spring, and tickets that normally cost $299 are available for just $19.

If you're a small business owner right now, you already know — it's not easy out there. Between shifting economic conditions, rising costs, and the daily grind of keeping everything running, it can feel like you're building a plane while flying it.

That's exactly why we're excited to tell you about our partner SILV=R and their Economy Is My Business Tour — a series of live, in-person workshops designed to help small business owners build a real, actionable growth plan in just three hours.

What is the Economy Tour?

The Economy Tour is a rallying cry for small business owners across the US. As economic turmoil and uncertainty grow, it is a reminder to every small business owner that America is a small-business country and that small business owners have the power to create opportunity for all.

Each stop is curated to support local small businesses and create a fun, helpful, and action-packed three-hour experience led by SILV=R Founder & CEO, Carissa Reiniger. The numbers behind the platform tell the story: over 5,800 small businesses have used silv=r™ to grow profitable revenue across 28 countries, generating more than $1 billion in revenue collectively.

In each workshop, you'll walk away with:

  • A personalized 1-Year Action Plan, built live during the session
  • Clear strategies to find new customers and increase revenue
  • A simple framework to focus on what actually drives growth
  • Access to the silv=r™ Platform (valued at $2,400) at a pay-what-you-can rate
  • Access to a global small business marketplace to increase visibility and sales
  • Real connections with other driven small business owners
  • A chance to win fun surprises

The stats speak for themselves: 80% of business owners who use the SLAP™ methodology hit their goals. Compare that to the industry average and you'll see why this program has earned partnerships with Wells Fargo, Google, JPMorgan Chase, and now SMB.co.

Philadelphia kicked things off

The Philadelphia event was an amazing two days of SILV=R supporting small business owners in person, with a partner event on April 8 and their own event on April 9. From founders and freelancers to multi-location operators, the rooms were packed with business owners ready to get serious about growth.

Packed room at the SILV=R Economy Tour Philadelphia event Carissa Reiniger presenting the silv=r methodology to Philadelphia small business owners
Impresso Coffee owners featured at the SILV=R Economy Tour Philadelphia kickoff

Next up: New York City

The next stop is the NYC Small Business Growth Workshop on April 22, 2026, at Indigo Tribe Yoga, 160 Broadway, East Building, 7th Floor, New York, NY 10038.

If you're a small business owner in the New York area, this is your chance to sit down, build a real plan, and connect with other owners who are in the same fight.

RSVP for the NYC workshop here.

Full tour schedule

The remaining Economy Tour dates:

  • New York City — April 22, 2026 at Indigo Tribe Yoga, 160 Broadway
  • Charlotte — June 4, 2026
  • Dallas — September 2026 (date TBA)
  • Los Angeles — October 2026 (date TBA)

Why $19?

A $299 value, available for just $19, with only 150 spots available per city. Wells Fargo is investing in small business growth at the local level, and this sponsorship makes the Economy Tour accessible to owners who might not otherwise attend.

Register here to lock in your $19 ticket before they're gone.

Why SMB.co partnered with SILV=R

At SMB.co, we spend a lot of time thinking about what happens when a business changes hands. But the best transitions start long before a sale. They start when an owner gets serious about understanding their numbers, building systems, and creating a business that runs without them.

That's exactly what SILV=R helps owners do. Their platform and methodology are built around a few core ideas that align perfectly with what we believe:

  • Revenue is a discipline, not a mystery. SILV=R treats growth as something you can plan for and measure, not something you hope for.
  • Small businesses deserve real tools. Not watered-down versions of enterprise software. Not generic advice. Real frameworks that work at the scale most businesses actually operate.
  • Owners shouldn't have to figure it out alone. Community, accountability, and structured support make the difference between a plan that sits in a drawer and one that drives results.

When a business is growing intentionally and its operations are documented, it's worth more, to the owner today and to a future buyer. SILV=R helps owners build that kind of business. SMB.co helps them understand what it's worth and connect with the right people when the time comes.

Who should attend

The Economy Tour is designed for small business owners at any stage, whether you're doing $200K or $20M in revenue. If you've been operating on instinct and want a structured plan, this is for you. If you've been meaning to "get serious" about growth but haven't had the right framework, this is for you. If you want to build a business that's ready for whatever comes next, this is for you.

Go

We don't say this often, but this one is a no-brainer. Three hours. $19. A real plan you can execute on immediately. Plus a network of other owners who are in the same fight.

Grab your NYC ticket here before the $19 seats are gone.

And if you're curious about what your business is worth today, before or after the event, claim your free valuation on SMB.co. It takes five minutes and it's completely confidential.

Brit Karel
Brit Karel
Cofounder & CMO

Brit is the Cofounder and CMO of SMB.co, where she leads the company's mission to make small business ownership accessible to everyone. Before cofounding SMB, Brit built and scaled marketing engines at high-growth B2B SaaS companies, but it was her firsthand experience watching small business owners struggle to find buyers and navigate exits that sparked the vision for SMB. She cofounded the company alongside Joe Brown and Mike Hillenmeyer to give independent buyers and sellers the tools, data, and support that were previously only available to private equity firms. A certified leadership coach, Brit is driven by the belief that the next generation of entrepreneurs should have a real shot at owning the businesses that power local communities.

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