Catch Joe Brown, SMB.co’s CEO, at the B2SMB Leaders Forum | May 14–15, 2025

Brit Karel
Brit Karel
May 20, 2025
Catch Joe Brown, SMB.co’s CEO, at the B2SMB Leaders Forum | May 14–15, 2025

At SMB.co, we help thousands of small business owners and buyers take the next step - whether that’s selling a business they built or buying one to grow. But we’re also committed to something bigger: transforming how small businesses are supported, served, and set up to succeed.

That’s why we’re excited to be attending the B2SMB Leaders Forum next week (May 14–15), joining other innovators and leaders who share our mission to better serve the backbone of our economy. We’re looking forward to connecting, collaborating, and shaping what’s next for the small business space.

Our Co-founder & CEO, Joe Brown, will be on the ground - if you’ll be at the B2SMB Leaders Forum, let’s connect! We’d love to meet and swap ideas.

What’s the B2SMB Leaders Forum?

It’s the 7th annual gathering of senior leaders focused on one thing: how to better reach, serve, and support small businesses. This year’s theme is “AI2SMB: The New Sell To Small Business” and the conversations are designed to be tactical, honest, and driven by real-world challenges.

You’ll hear from market leaders, industry experts, and small business owners themselves. Topics include:

  • How AI is shaping what and how we sell to SMBs
  • What's working now in marketing and media for SMBs
  • Insights from real small business owners
  • Strategic networking with decision-makers from top brands

And yes, it’s all happening at a gorgeous winery in Sonoma.

Why Joe’s joining the conversation

Joe Brown, CEO and Cofounder of SMB.co, is heading to the B2SMB Leaders Forum in Sonoma to collaborate with the leaders shaping the future of how we serve small businesses - especially as AI transforms the way we build, market, and sell into SMB.

At SMB.co, we see what small business buyers and sellers need every day. From first-time entrepreneurs to legacy owners preparing to exit, one thing is clear: SMBs need smarter tools and tech to grow—so more of them can reach a successful exit.

Joe’s excited to learn and share ideas around:

  • How AI can help B2SMB brands better serve and reach their ideal customer
  • What really matters to small business owners when they’re preparing to sell
  • Why trust, transparency, and local legacy still matter in an increasingly tech-driven world

If you're building for SMBs, we’d love to connect at the Leaders Forum. Let’s shape the future of small business success - together through smarter tools, stronger partnerships, and our growing SMB Growth Network.

Event details

Location: Kunde Family Winery, Kenwood, CA
Date: May 14 - 15, 2025
Hosted by: The B2SMB Institute

Come meet Joe in Sonoma

Whether you’re part of a large brand that sells to small businesses or you simply want to better understand how the SMB landscape is changing, this event is the place to be. And if you’ll be there come say hi to Joe!

Grab your ticket here to join the B2SMB Leaders’ Forum and meet Joe Brown, our founder and CEO.

Catch Joe Brown, SMB.co’s CEO, at the B2SMB Leaders Forum in Sonoma this May. We’re excited to connect with fellow innovators building tools, services, and partnerships that help small businesses grow, thrive, and exit successfully.
Brit Karel
Brit Karel
Cofounder & CMO

Brit is the Cofounder and CMO of SMB.co, where she leads the company's mission to make small business ownership accessible to everyone. Before cofounding SMB, Brit built and scaled marketing engines at high-growth B2B SaaS companies, but it was her firsthand experience watching small business owners struggle to find buyers and navigate exits that sparked the vision for SMB. She cofounded the company alongside Joe Brown and Mike Hillenmeyer to give independent buyers and sellers the tools, data, and support that were previously only available to private equity firms. A certified leadership coach, Brit is driven by the belief that the next generation of entrepreneurs should have a real shot at owning the businesses that power local communities.

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